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We used segmented revenue growth strategies across our business in a way that varied by market type.
And we aligned our employee incentives accordingly. In emerging markets, we focused primarily on increasing volume, keeping our beverages affordable and strengthening the foundation of our future success.
In developing markets, we struck a balance between volume and pricing. Creating value for our Company and customers looks different in different countries, and we did a good job segmenting our markets to drive revenue growth in While we still have more to do, we were encouraged by our results.
We also gained worldwide value share in our industry. We made a choice to invest in more and better marketing for our brands, increasing both the quantity and quality of our advertising.
At the same time, we invested across our expansive beverage portfolio. We improved our position in the energy category with a strategic new partnership with Monster Beverage Corporation. We also expanded to nationwide the U. To these ends, we increased our efficiency and productivity while reducing costs.
And we found new savings in our supply chain around the world. Evolving consumer tastes and preferences, coupled with sweeping innovations in the retail and supply chain landscapes, have created an environment in which speed, precision and empowered employees determine who wins in the marketplace.
To seize this opportunity, we took steps to reshape our business. We looked hard at our operating structure and identified areas where we could be faster, smarter and more efficient.
We removed a layer of functional management and connected our regional business units directly to headquarters. We streamlined a number of important internal processes and removed roadblocks and barriers that inhibited us from being as effective and responsive as we knew we could be.
Among these brands are 20 that generate more than a billion dollars in annual retail sales. We also announced a transaction to form a unified new bottling partner in Western Europe and took action to improve our bottling system in Southern and East Africa, Indonesia and China.A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natural health expert Dr.
Joseph Mercola. By Paul R. La Monica. NEW YORK (CNNMoney) — Get ready for a new round of cola wars! Or shall we say tea, water and organic beverage wars? Pepsi reported its latest results Thursday. And even. Coca Cola has come to the conclusion that the world has moved on from the 30 second TV ad.
So has the the Old Spice brand and many other businesses who are embracing social media as part of their marketing strategy.
For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.. How Coca-Cola’s Marketing Strategy Incorporates Influencers To Drive Success.
Since its founding in , The Coca-Cola Company has become a global force. Three religious leaders—a Christian pastor, a Catholic bishop and a Muslim imam—created the Plateforme des Confessions Religieuses de Centrafrique in an effort to contain and then reconcile the deeply divisive religious and civil forces tearing at their country, the Central African Republic.
Marketing strategy of Coca cola – Coca cola marketing strategy September 8, By Hitesh Bhasin Tagged With: Marketing strategy articles Coca Cola is world’s leading soft drink maker and operates in more than countries around the world.