Here is your Sample Essay on Marketing Article shared by: The word marketing means different things to different people.
Along with positive brand image, the effective promotion can contribute to the fast and effective business development. In this regard, Marketing a product essay companies as Lexus need to conduct their promotion carefully to promote their products and to reach the target customer group.
In fact, the company is very concerned with the promotion of its products but Lexus has to reach its target customer group and to provide customers with luxurious cars. In such a context, the company needs to promote its products to reach the target customer group and to focus on the effective promotion tools, which can attract the attention of customers, who represent the upper classes of the society and are accustomed to luxurious vehicles.
Therefore, the promotional campaign conducted by Lexus should focus on the effective advertising and development of positive public relations, which contribute to the formation of the positive company-customer relationships, improve its public image and brand image, and stimulate to attract its customers.
On analyzing the promotional strategy used by Lexus, it is important to dwell upon the major components of promotion mix used by the company to promote its products and to reach the target customer group.
In this regard, it is worth mentioning the fact that Lexus operates in the luxury car industry and attempts to take the leading position in the industry and to enhance its competitive position in the market.
At the same time, today, Lexus faces the problem of the steady decline in the automotive industry, which affects the premium segment of the market as well. Although the impact of the economic recession on the luxurious cars market is lower compared to other vehicles, Lexus is still facing the problem of the decline of sales.
At any rate, today, the company focuses on the promotion of its products to increase sale rates and to attract customers to its products. In such a situation, the advertising is one of the primary concerns of Lexus. In fact, the company focuses on advertising of its products to reach the target customer group.
Basically, Lexus attempts to stress advantages of its products compared to that of its rivals. In actuality, Lexus conducts its advertising strategy focusing not only on the luxurious aspect of its products but also the company stresses its concerns with innovations.
In such a way, the company advertises its technological innovations as one of the major advantages of its vehicles compared to that of its rivals. In this regard, Lexus attempts to enhance its position in the market and advertise its products successfully.
At the same time, the company uses different means of advertising. In actuality, Lexus is concerned with the use of visual media. In this regard, television is still one of the most powerful tools used by the company to reach its target customer group.
At the same time, today, Lexus attempts to use new media, such as internet to reach its target customer group. In this regard, television provides Lexus with the broad audience but the company still fails to reach the target customer group specifically.
In such a situation, internet is a good alternative to enhance the position of the company in the market.
In addition, internet is effective tool, which can back up advertising on television. Along with advertising, the company uses the public relations to enhance its position in the market and to attract customers to its products.The Role of a Quality of the Product in the Marketing Strategy.
If the product is of low quality, all marketing efforts will fail. A nice packaging, attractive promotion or even a lower price of competitors cannot replace quality. The word marketing means different things to different people. A salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product.
To an advertising man, it means advertising media selection and a. Marketing Mix: Product, Price, Place, Promotion – Essay Sample Marketing decisions made by a company when shaping a suitable proposition for the potential .
In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing .
- An Argument Against Product Placement Embedded marketing, or product placement, is a form of advertising that integrates the product in a non-commercial environment such as movies and TV shows. Product placement is not a new trend; it has been in place since early years of the movie industry.
New Product Development Process Sample Essay The world is full of opportunities to satisfy unmet needs by creating new products and services. However, the challenge is determining the product of service that will help the organization to meet its objectives.